Tag Archives: brand

Kellyanne Conway Is Unstoppable

Kellyanne Conway Is Unstoppable! Currently, Conway is seen within the White House as a “Queen without an Army,” according to a former campaign official. Conway has a vague title of “counselor,” and recently hired a chief of staff and an assistant to support her on her quest to dig into the “next phase of issues,” according to Conway. She has taken ownership of opioid-abuse and veterans affairs, a portfolio that Trump cares deeply about. Conway says she plans to turn her office into a war room, and was quick to mention that she has top-security clearance.
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Apple Becomes the Most Valuable Company in the World, Again!

Screen Shot 2015-05-28 at 6.36.49 PMAccording to annual BrandZ ranking which is compiled by Millward Brown, a marketing research firm, Apple passes Google to become the most valuable brand in the world. Apple reclaimed its long running title after losing it to Google in 2014. This has been attributed to a 67% change in brand value from $148 billion last year to $247 billion this year. Google had a brand value of $158 billion last year and a brand value of $173 billion this year therefore taking its place at the second slot.

Apple had been enjoying a three year run as the most valuable company before Google took the coveted price last year ending the streak for Apple. The data is usually derived from the market as well as from millions of customer surveys which help to determine a portion of the company’s value therefore being attributed to its brand.

The sudden increase in brand value for Apple in 2015 is attributed to the hype generated by the just released Apple smartwatch and was also boasted by increased iPhone sales which drove the company’s earnings higher. Google on other hand scrapped off its Google Glass product which has been attributed to the reduction in brand value. Other factors that have contributed to the decline include overseas regulatory troubles as well as lackluster earnings.

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Islamic State ‘brand’ gains ground among Asian militants

By Rosemarie Francisco and Stuart Grudgings MANILA (Reuters) – A threat by Philippine militants to kill a German hostage in a show of solidarity with Islamic State is the latest sign that the Middle East group’s brand of radicalism is winning recruits in Asia and posing a growing security risk in the region. Over 100 people from Southeast Asia’s Muslim majority countries of Indonesia and Malaysia and the southern Philippine region are believed by security officials and analysts to have gone to join Islamic State’s fight in Iraq and Syria. … …read more

Source: Islamic State ‘brand’ gains ground among Asian militants

Future Proofing Your Brand Strategy

“The future has already arrived. It’s just not evenly distributed yet.” William GibsonFuture proofing your brand strategy is a constantly moving target.Visual Communications Drive Engagement like not other content, especially in today’s smartphone drenched world. Be discriminating with all images used across your digital footprint.Content in…

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Source: Future Proofing Your Brand Strategy

Islamic State tells Iraqi women: wear full veil or face harsh punishment

By Michael Georgy BAGHDAD (Reuters) – Islamic State, the al-Qaeda offshoot that seized large swathes of northern Iraq last month, has warned women in the city of Mosul to wear full-face veils or risk severe punishment. The Sunni insurgents, who have declared a caliphate in parts of Iraq and Syria and have threatened to march on Baghdad, also listed guidelines on how veils and clothes should be worn, part of a campaign to violently impose their radical brand of Islam. “The conditions imposed on her clothes and grooming was only to end the pretext of debauchery resulting from grooming and overdressing,” said the Islamic State in a statement. “This is not a restriction on her freedom but to prevent her from falling into humiliation and vulgarity or to be a theater for the eyes of those who are looking.” A cleric in Mosul told Reuters that Islamic State gunmen had shown up at his mosque and ordered him to read their warning on loudspeakers when worshipers gather. …read more

Source: Islamic State tells Iraqi women: wear full veil or face harsh punishment

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