Tag Archives: ad fraud

Ad Fraud Is Now A Seven Billion Dollar Problem

fraud

Ad Fraud is now a 7 billion dollar problem. According to Association of National Advertisers, marketers continue to waste billions of dollars in digital advertising. In 2015 advertisers had a range of bots percentage ranging from 3 to 37 percent, compared to 2 to 22 percent in 2014.

It’s been reported, “the changing nature of online advertising is making fraud more prevalent. More valuable ad inventory – video ads and display targeted at specific demographic groups – are more susceptible to bots. Programmatic is a particular problem; the ANA found that it attracts 73% more bots than direct buys.

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