Social media is empowering companies, governments, businesses, websites, institutions, and people in order for them to express their ideas and accomplish their goals. However, there are more than a few things that we should have in mind when we analyze communicational strategies throughout the different social channels online. Social networking is a masterpiece in our society and the way we communicate is very important. One of the most used elements in social media is hashtags (#) –especially in Twitter and Instagram. However, I’d like to let you know how millions of social networking users are getting the most out of hashtags since Chris Messina –a social technology expert— was the first person to use a hashtag on Twiter in August 2007.
Nowadays, hashtags are created intentionally to promote your ideas and can help you with your brand. Every social media strategy on Twitter and Instagram should use hashtags because this is a very interesting way people can find your tweets and an efficient technique for it to be a more likely trending topic. For instance, if you would like to promote a new product in your online shop, you can create a hashtag in Twitter labeled #NewShoes or #FivePercentOffInShoes, and your followers can easily find your promotion, and you are more likely to appear in the trending topic list.